Multi-channel retailing broke the barriers of geographical locations. But with the advent of digital technology there are various platforms from which consumers have the access to purchase garments and integrating all the channels can help apparel retailers streamline their supply chain processes and achieve customer satisfaction. With the vanishing boundary between online and off-line shopping in the minds of consumers, it becomes important for retailers to provide a seamless buying experience.
The growing numbers of smartphone users are influencing the rise of online apparel shopping. This means more number of consumers have the liberty to research about various apparel brands and retailers online. Moreover, the rise of social media marketing and blogs has also made brands to break out of their conventional advertising strategies and stay more updated web-wise to reach to their target customers.
The growing numbers of smartphone users are influencing the rise of online apparel shopping. This means more number of consumers have the liberty to research about various apparel brands and retailers online. Moreover, the rise of social media marketing and blogs has also made brands to break out of their conventional advertising strategies and stay more updated web-wise to reach to their target customers.