Anna Mittal, a Gurgaon-based consultant, recently moved to India after two decades of working with technology companies like IBM and Cisco in Singapore and Australia. Over the years she has become used to buying clothes and furniture online. That virtual shopping list includes lingerie. In Singapore Mittal preferred shopping at Victoria's Secret webstore and in Australia she routinely picked up Strawberry innerwear online. "Buying from the comfort of your living room offers privacy and the 25% discount compared to buying from retail outlets makes it more attractive," says Mittal.
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