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Responsive design to boost m-commerce

E-commerce already has been a huge hit among consumers all around the globe. With the increasing amount of Smartphone users, the need to have diverse platforms and developing a strong m-commerce or mobile-commerce channel becomes extremely essential. Internet sites and mobile applications are known to be the best ways to reach consumers online. Which, to an extent is true, but sadly the desktop layout does not work well on a tablet or for that matter, even on a smartphone.

Zooming on products and filling details can be very inconvenient for consumers while accessing a web site or purchasing clothes on their smartphones. This is when a layout which stays consistent throughout all mediums be it personal computers, tablets, smart phones or smart watches and at the same time acts differently depending on the size of the screen of the device being used is required. This is what responsive design can do to online commerce.

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