The hybrid retail model helps in amalgamation of the trinity of any apparel retail company, the manufacturers, retailers, and the brand across the supply chain in order to protect margins. To stay in the game, apparel retailers need a break through from the traditional format in order to stay connected to their customers. Besides merging the physical selling store platform with the online e-commerce shops, a good hybrid retailing model must provide a unique shopping experience to pull customers.
The hybrid concept also allows apparel retailers to concentrate on value added services given to their customers. For example pre-purchasing aids like providing information on different products and customizing the message can be focussed on, and post-purchase services like managing online accounts, engaging customers in loyalty programmes, getting feedback, and post-sale services can be provided. Having a hybrid model ensures trust within customers, since they know that there’s a physical store near them that can be reached, just in case of any queries, while the online e-commerce platform keeps them updated and provides the ease of buying garments. The hybrid retail ideas however possess certain challenges too.
The hybrid concept also allows apparel retailers to concentrate on value added services given to their customers. For example pre-purchasing aids like providing information on different products and customizing the message can be focussed on, and post-purchase services like managing online accounts, engaging customers in loyalty programmes, getting feedback, and post-sale services can be provided. Having a hybrid model ensures trust within customers, since they know that there’s a physical store near them that can be reached, just in case of any queries, while the online e-commerce platform keeps them updated and provides the ease of buying garments. The hybrid retail ideas however possess certain challenges too.