Retailers roll the dice, adopting innovative strategies to draw crowd. They add elements of exclusivity and surprise to their marketing to give a fresh feel to the shoppers. Pop-up stores are an old trend that is picking up pace now. It is also known as 'Flash Retail' as it comes and goes in a flash. It is a creative blend of retailing and event marketing. Though gaining buzz recently, the trend dates back to the 90s when a Los Angeles based store launched the first pop-up store in U.S.
Pop-up stores involve in opening short term spaces in a mall or a similar kind of a place. Generally, the space is hired by the brand for a short period of time ranging from a day to a few weeks. They are real stores in all ways, but are time bound. They give similar experience of a walk in store to the shopper. Retailers operate these shops for a short period of time in a place, and then morph into something else or just wind it up.
These stores are enormously cost effective. Retailers will see the same long term success as traditional retailers due to reduced operating costs. Pop-up stores are becoming a bona fide retail trend. The key to succeed in the retail market is to identify the strategic values of business, and thoughtfully target the use of pop-up retail to expand retail opportunities. Flash stores will write a history of their own.
Pop-up stores involve in opening short term spaces in a mall or a similar kind of a place. Generally, the space is hired by the brand for a short period of time ranging from a day to a few weeks. They are real stores in all ways, but are time bound. They give similar experience of a walk in store to the shopper. Retailers operate these shops for a short period of time in a place, and then morph into something else or just wind it up.
These stores are enormously cost effective. Retailers will see the same long term success as traditional retailers due to reduced operating costs. Pop-up stores are becoming a bona fide retail trend. The key to succeed in the retail market is to identify the strategic values of business, and thoughtfully target the use of pop-up retail to expand retail opportunities. Flash stores will write a history of their own.