Countervailing Strategies for Private Labels
Looking at a comparison across markets, there is a slow, but steady continuation of private label progress, which is actually the result of more retailers deploying private label products in a growing...
View ArticleFashion Retailing : the power of presence
The journey of fashion retailing has gone through a magical transformation during the past years. In earlier times, people used to go to a trading post to shop. Later these posts evolved into general...
View ArticleOnline retailers offer 'Touch & Feel' comfort to consumers
Recently, female employees at Ciber, a Bangalore-based IT consulting and outsourcing firm, were called into a slightly unusual session away from the line of duty a lingeriefitting workshop conducted by...
View ArticleIndian Fashion Retailing : Growth and Issues
Retailing in India is at an emerging stage of its evolution, but within a small period of time certain trends are clearly promising which are in line with the global experiences.
View ArticleChange or perish : retailers go for right sizing strategies
Retail stores today have become a part of the customer's shopping experience. The crucial factor influencing the customer's feelings is the retail space itself. Earlier, retailers developed their own...
View ArticleAt First Look, Impact of Sandy “Modest” on US Retail Sales
US retailers have yet to weigh up the full impact of Hurricane Sandy, which hit the US East coast earlier between the back-to-school spending rush and the all-important shopping fest that lies ahead....
View ArticleE-commerce trends for 2013
Businesses today live in a challenging environment. Competition has become stiffer, and managing the complexities of competition is a hard nut to crack. Success or failure of a business is wholly...
View ArticleRetail offers the red carpet experience
Gone are the days when manufacturers decided the product features, size, color etc. That was the time when customers were willing to buy from the available alternatives. Now the scenario has changed,...
View ArticleTime bound retail surprise : "Pop-up stores"
Retailers roll the dice, adopting innovative strategies to draw crowd. They add elements of exclusivity and surprise to their marketing to give a fresh feel to the shoppers. Pop-up stores are an old...
View ArticleApparel retail stores: constantly being watched
According to the 2009 study conducted by the National Retail Federation, about 35% of shrinkage was due to shoplifting and the total amount of shrinkage was 1.44% of total retail sales. Apparel stores...
View ArticleSydney & Melbourne scores among prime retail markets
Globalization of retail is an interesting phenomenon. Until a decade ago it was seldom thought that retailers from one country would set foot into another. But currently, retail giants are spreading...
View ArticleInnovative Visual Merchandising Displays
A visual merchandising display was created by students of the Department of Fashion Management Studies, NIFT Gandhinagar during their cultural festival Spectrum'2013.
View ArticleColor - A Sensational Marketing tool
Color is the first thing that hits your eye creating a visual sensation. Preferring a particular color depends on various factors. These parameters are going to be the deciding factor in the ultimate...
View ArticleLiberalising FDI in single brand retail - will it attract big bucks?
The government plans to significantly liberalise foreign direct investment (FDI) norms for single-brand retail to attract big bucks into the sector. The finance ministry has asked the Department of...
View ArticleEssential Elements of Visual Merchandising
Visual merchandising is an activity and profession of developing floor plans and three dimensional designs to maximise the sales. It is an art of displaying the merchandise in an appealing way in order...
View ArticleConcepts of Knit Garments Merchandising
Merchandising denotes all the planned activities to execute and dispatch the merchandise on time taking into consideration the 4 R’s of expediting Right Cost, Right Quantity, Right Quality and Right...
View ArticleRetail Pied Piper
Global retail industry continues to grow despite economic doldrums. People have developed a strong attraction for luxury items. A Deloitte report states that more than 80% of the top 250 retailers have...
View ArticleOnline Shopping - clicking away to glory!
With Online shopping becoming popular everywhere across the globe, the brick and mortar stores are soon going to be passé. A wide variety of options and sizes are available to shoppers, which has...
View ArticleOnline Retailers hand out pink slips to control costs
Online retailers are handing out pink slips in large numbers as they shift attention to controlling costs from acquiring customers, several industry executives said. Among the companies sacking staff...
View ArticleOnline retailers emerge as crucial sales channels for consumer brands
Online retailers are emerging as important sales channels for consumer brands in the country as more Indians take to shopping on the Internet. Apparel and accessory brands, such as Puma, Nike and...
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