Garments displayed on mannequins sell 43% faster, say retailers
Local authorities in Mumbai may have banned skimpily clad mannequins on the bizarre ground that they may trigger sexual abuse on women, but Indian retailers are lapping up these life-size toys for their uncanny ability to sell fashion. Retailers say garments displayed on mannequins sell much faster than others; hence they want to display all their styles on perfectly shaped, tall and modern lay figures.
Local authorities in Mumbai may have banned skimpily clad mannequins on the bizarre ground that they may trigger sexual abuse on women, but Indian retailers are lapping up these life-size toys for their uncanny ability to sell fashion. Retailers say garments displayed on mannequins sell much faster than others; hence they want to display all their styles on perfectly shaped, tall and modern lay figures.