Mobile marketing is trending high to reach wider audiences. There are more than 100 million people who have access to smartphones. And in a technology conscious market, fashion brands and products need to adapt to the latest medium of communication to reach and retain their consumers. The act of shopping once meant going to the mall or a store, and buying a garment. But today, with the swipe of a finger, consumers can sit anywhere and shop for their favourite brands.
After the enormous response fashion retailers are getting from online shopping or e-commerce, the next big thing hitting the fashion industry is m-commerce (mobile commerce). Shopping on a mobile can either be purchasing through an online website on a smartphone or shopping using a mobile app. In a world where there are Apps for everything, why not have an app for one's favourite fashion brand?
After the enormous response fashion retailers are getting from online shopping or e-commerce, the next big thing hitting the fashion industry is m-commerce (mobile commerce). Shopping on a mobile can either be purchasing through an online website on a smartphone or shopping using a mobile app. In a world where there are Apps for everything, why not have an app for one's favourite fashion brand?