After e-shopping and mobile shopping, one thing that is taking the clothing retail industry by a storm is social shopping. It is a new way to shop online by interlinking retailing with social media networking sites. While shopping, one question that is inevitable to ask is "How does this look?" with the help of social media, whether one is buying in-store or online, they can consult friends and family before purchasing a garment.
Online retailers are boosting their sales and enjoying the rewards by leveraging on their social presence on networking sites. Increasing customer interaction plays an important role in increasing sales in clothing retail. A research study done by EBay estimates more than $ 3 billion every year to be the future market for social media in retail. Shopping for clothes is a way to socialize and apparel retailers are clouting on it to build a social shopping platform
Online retailers are boosting their sales and enjoying the rewards by leveraging on their social presence on networking sites. Increasing customer interaction plays an important role in increasing sales in clothing retail. A research study done by EBay estimates more than $ 3 billion every year to be the future market for social media in retail. Shopping for clothes is a way to socialize and apparel retailers are clouting on it to build a social shopping platform