Apparel retailers are under constant pressure of competition and adapting to changing trends and fashion. The best possible way to survive in such condition is to understand their customers and factors influencing them to buy a certain garment. Cracking the science of buying behavior of customers would help apparel retailers perform better and generate sales. This can now be achieved with the help of innovative retail tools and systems which can analyze the buying patterns of consumers.
Retailers have moved beyond doing surveys in analyzing the buying behavior of consumers. Surveillance through cameras is a must in most apparel stores. But these cameras can now track shopping actions of a consumer and their buyology. The software that works along with the cameras is used to map a retail store's traffic patterns by digitally analyzing the video.
Retailers have moved beyond doing surveys in analyzing the buying behavior of consumers. Surveillance through cameras is a must in most apparel stores. But these cameras can now track shopping actions of a consumer and their buyology. The software that works along with the cameras is used to map a retail store's traffic patterns by digitally analyzing the video.