Apparel retail brands besides producing a trendy collection every season in order to keep consumers interested also need to give exciting offers and services to increase sales and improve customer satisfaction. One popular way of not just keeping the sales robust but also building customer relationship is using loyalty programs or rewards system in apparel retail. These programs are moving beyond the horizon of providing just points and rewards on purchase of a certain amount of clothing.
Loyalty programs have been an age old mechanism of pulling consumers. From Airlines to grocery stores every industry has made use of the opportunity it beholds. Until now these programs were held by big brands and large retailers but today even small and local businesses, boutiques, and online only stores are following the trend. Customers have a wallet full of loyalty and membership cards belonging to brands and different apparel retailers. This is proof enough that loyalty programs work and such schemes do bring customers back to the store, be it physical or online, back, time and again.
Loyalty programs have been an age old mechanism of pulling consumers. From Airlines to grocery stores every industry has made use of the opportunity it beholds. Until now these programs were held by big brands and large retailers but today even small and local businesses, boutiques, and online only stores are following the trend. Customers have a wallet full of loyalty and membership cards belonging to brands and different apparel retailers. This is proof enough that loyalty programs work and such schemes do bring customers back to the store, be it physical or online, back, time and again.