With the m-commerce and e-tailing space growing by leaps and bounds, the physical stores have been losing their charm. Understanding purchase patterns and buying behaviors is not enough to run a fully operational store. Nor are offers and discounts luring customers in competition to deals online apparel sites have to provide. So what can beat the experience of buying online and make an individual enter a brick and mortar store?
There is one thing that physical stores can provide and can leverage on in contrast to their internet counterparts. It is providing an experience of shopping in store with the help of sensory retailing. Using the digital technology to advantage and applying different neurotic stimulations of touch, sound, smell, vision, and even taste to provide an experience to the customers. The food and beverages industry has received a tremendous response by such marketing. But now many fashion brands and apparel retailers have and are willing to give sensory retailing a shot.
There is one thing that physical stores can provide and can leverage on in contrast to their internet counterparts. It is providing an experience of shopping in store with the help of sensory retailing. Using the digital technology to advantage and applying different neurotic stimulations of touch, sound, smell, vision, and even taste to provide an experience to the customers. The food and beverages industry has received a tremendous response by such marketing. But now many fashion brands and apparel retailers have and are willing to give sensory retailing a shot.