It has been noticed that e-commerce provides a level playing field to all the sellers of fashion and clothing. A small-time enterprise has equal opportunities as compared to a big fashion retailer, in terms of online sales. This is the reason many small-time fashion retailers are also able to make big bucks through e-tailing. It has been estimated that around £4.3 billion worth of clothing has been purchased online, which is almost double to the amount purchased online last year.
A recent study stated that almost 61 percent of small-time firms in USA have a website and around 35 percent of them sell products through it. Clothing manufacturers and retailers, despite the size of the enterprise, reap huge profits through a website by employing simple online marketing techniques. E-business is not merely limited to the established fashion economies of the world. It is also valid for the emerging fashion economies. Emerging economies like India, China, Brazil, and South Africa are growing fast in terms of Gross Domestic Product (GDP).
A recent study stated that almost 61 percent of small-time firms in USA have a website and around 35 percent of them sell products through it. Clothing manufacturers and retailers, despite the size of the enterprise, reap huge profits through a website by employing simple online marketing techniques. E-business is not merely limited to the established fashion economies of the world. It is also valid for the emerging fashion economies. Emerging economies like India, China, Brazil, and South Africa are growing fast in terms of Gross Domestic Product (GDP).