Thanks to such market segmentations, fashion brands have created categories like maternity wear, kids wear, teen wear, and apparel for older generations. But many brands are now tapping new markets and creating a demand for their merchandises in not just their conventional demographics by conducting in-depth studies in order to reap better sales. However, one root cause for changing and focusing on different market segments is the change in demographics.
The newest and the latest generation fashion brands across the globe are targeting are the new millennials or the "echo-boomers". The echo boomers are extremely tech savvy, believe in staying connected through social networking, and want services and products that are a click away. But the real untapped market as long as e-shopping for apparel retailers are concerned, it is not the population between 18-34 but the ones in their 50s and 60s. These baby boomers constitute a group of wealthy population and hold 70 per cent of the disposable income in the U.S alone.
The newest and the latest generation fashion brands across the globe are targeting are the new millennials or the "echo-boomers". The echo boomers are extremely tech savvy, believe in staying connected through social networking, and want services and products that are a click away. But the real untapped market as long as e-shopping for apparel retailers are concerned, it is not the population between 18-34 but the ones in their 50s and 60s. These baby boomers constitute a group of wealthy population and hold 70 per cent of the disposable income in the U.S alone.