End of Season Sale (EOSS) is now a trend among the apparel retailers in India. It is one of the discount sales techniques adopted by the apparel retailers. Many consumers are looking forward to make their purchase during the EOSS. They postpone their purchase till the EOSS being offered by the retailers. These type of consumers are very high value conscious consumers. It is a magical word which attracts a customer to the store like a bee to the flower. Ever wondered what would be possibly going through the customer mind during the End of season sale? What goes into the mind of the consumers during the EOSS purchase. This article analyses the possible consumer psychology behind the EOSS.
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